Trade between Europe and Africa is growing healthily. Over the next five years, European businesses are expected to steadily increase their trading activity with Africa. Ernst & Young predicts that by 2020, it is likely that Europe will have become the most important market for sub-Saharan African exports, accounting for around a quarter of all its trade. African Economic Outlook shows that countries like Mozambique and Zambia are likely to generate growth well ahead of the global average in 2015 and beyond.
Southern Africa’s future looks bright. Physical infrastructure is improving and increased connectivity is helping domestic businesses flourish. South Africa is a hub for the pharmaceutical, information technology, publishing and manufacturing industries, and provides a springboard into the rest of the southern African region. There are many local businesses ready to partner with European companies and reach new customers. And with a projection that by 2016, the planet will see $1 trillion in global e-commerce transactions, the growth potential in this region is enormous.
Local businesses that sell traditional wood carvings or mango chutney at one of a multitude of markets can now easily set up a website, market their products and sell them – not just all over southern Africa, but, with the right logistics partner, to anywhere in the world, creating real opportunities for them to expand globally.
It is because of this huge potential for growth in southern Africa that we have increased our presence in the region through the acquisition of the Supaswift businesses. This has given us access to 40 facilities and more than 1,000 new team members across seven countries, including Botswana, Malawi, Mozambique, Namibia, Zambia, Swaziland and South Africa – countries that together represent a fifth of Africa’s total GDP.
Africa is becoming an important future commercial hub and we’re ready for it! What about you?
If you have questions on how we can help you boost your business with Africa, just call Customer Service on 800 33339.