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Press Releases
SINGAPORE, February 17, 2000 - Sony Corporation today announced
that it will launch "VAIO" Personal Computer business in Singapore
at the beginning of March, 2000 with its popular VAIO C1 series
and VAIO 505 series. The company has already started its VAIO PC
business in Hong Kong back in October 1999, and Singapore is the
second Asian market where Sony launches VAIO. In venturing into
both Hong Kong and Singapore markets, Sony has created and implemented
an efficient business platform exploiting the ever-growing reach
of the internet.
Customers can order VAIO PC and its peripherals through the e-commerce
Web site with a click of their
mouse, or via telephone or fax at home. If they want to see the
products before making purchase decisions, Sony Digital Workshop,
the newly opened VAIO Helpdesk, and the official VAIO dealers are
ideal places to visit in order to try them out, where orders can
be placed on the spot. In whichever way the orders are taken, they
will be processed in the Web-based control system integrated in
collaboration with IBM Corporation which has a broad experience
in e-business.
All products are efficiently managed through global inventory visibility
system, and they will be delivered to customers within 3 working
days after receipt of orders with FedEx's integrated logistics and
information technology networks. Also, Citibank acts as an acquiring
bank on a settlement side by utilizing its payment gateway facility,
which provides online settlement function with Sony's business platform.
"We have created a customer-oriented business platform, harmonizing
the real world and the cyber world," said Kunimasa Suzuki, President,
Global VAIO Direct Company, Personal IT Network Company, Sony Corporation.
"I believe this platform will play a key role in promoting VAIO
in Asian market" he added.
Furthermore, various information about new products, peripherals,
upgrade services of memory and software will be available to customers,
ensuring even more enjoyable experience with VAIO and Sony electronics
products. Sony will continue to offer people the new lifestyle taking
advantage of AV/IT convergence as well as its entertainment solutions.
About Sony
Sony Corporation is a leading manufacturer of audio, video, communications
and information technology products for the consumer and professional
markets. Its music, pictures and computer entertainment operations
make Sony one of the most comprehensive entertainment companies
in the world. Sony recorded consolidated annual sales of over $56
billion for the fiscal year ended March 31, 1999. Sony's
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