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October 23, 2001

Launch of New "We-Live-To-Deliver" Advertising Campaign

SINGAPORE, October 23, 2001 - FedEx Express (FedEx), the world's largest air-express transportation company, has launched a bold new advertising campaign to reinforce the company's dictum of 'We-Live-To-Deliver'.

Two television commercials tell the story of 'Sammy' and 'Chris', two ordinary people who go to extraordinary lengths to get their jobs done.

"Sammy and Chris embody the kind of spirit and dedication that is really the essence of the FedEx brand," said Michael Heldebrandt, Managing Director of Marketing, South Pacific.

"FedEx has built its reputation on going that extra mile. Our people care as much about a customer's shipment as the customers do, maybe more so. FedEx believes that express delivery is not only about getting a package from point A to point B. We believe that what is most important is building a relationship of trust with our customers through committed reliability, and we believe these commercials reinforce that message: that in 211 countries throughout the globe, nobody has a more integrated network or more dedicated team of people," he added.

Heldebrandt said the advertisements were developed to highlight one of the company's most fundamental management philosophies: People-Service-Profit.

"The premise is simple: we take care of our people, they will take care of our customers and that will take care of the profit. This profit is channeled towards our people again and the whole cycle continues. This philosophy has helped improve the efficiency of our operations and been a major factor in the company's success and the fact it is the world's largest express transportation company," explained Heldebrandt.

Most recently, the company was named as one of the 'Best Employers In Asia', a distinction given by The Asian Wall Street Journal, the Far Eastern Economic Review and Hewitt Associates. FedEx was ranked sixth in Singapore and among the top 10 in the region.

Scheduled to run throughout Asia Pacific and Europe, the new Singapore campaign kicked off on October 22 at 7:00 p.m. on TCS 5, TCS 8 and Channel U. It will run through to the end of November on TCS 5 and TCS 8, and until November 1st on Channel U. In addition to the two 30-second television commercials, print and outdoor elements will also support the campaign.

The new FedEx 'We-Live-To-Deliver' commercial was developed by Abbott Mead Vickers - BBDO Ltd and filmed on location in South Africa. The crew, lead by director Rocky Morton, included a team of stuntmen.

FedEx Express, a US$15 billion subsidiary of FedEx Corp., connects areas that generate 90% of the world's gross domestic product in 24-48 hours with door-to-door, customs-cleared service. The company's unmatched air route authorities and infrastructure make it the world's largest express transportation company, providing fast, reliable and time-definite transportation of more than 3.3 million items to 211 countries each working day. FedEx employs approximately 144,000 employees and has more than 46,000 drop-off locations, 640 aircraft and more than 45,000 vehicles in its integrated global network.