MUMBAI, India - March 15, 2007 - FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) the world's largest express transportation company, has found the perfect recipe to delight its Indian customers - a combination of the two biggest passions of India Bollywood and cricket.
This cricket season, FedEx has secured an in-film placement in the upcoming movie "Hattrick," from UTV Motion Pictures, set against a cricket backdrop. Scheduled for release on March 16, the movie will feature FedEx playing a key role in the film.
Consistently identified as one of the world's most respected companies and great places to work, FedEx has a strong track-record of commitment to understanding the local communities where it operates. Cricket, which upholds the values that FedEx believes in-teamwork and reliability-is the one sport that Indians, across all age groups and regions, are passionate about.
"We at FedEx are committed to delighting our customers and are constantly exploring ways and means to connect with them. We decided to tie-up with "Hattrick," as the movie brings together the two greatest passions of our Indian customers," said Jacques Creeten, vice president India, FedEx Express.
"Hattrick is a simple story about individuals committed to achieving their goals and their ultimate victory over adversities. We are very happy to associate with FedEx, who also believes in going that extra mile to make a difference in the lives of its customers," said Siddharth Roy Kapur, senior vice president, Marketing and Communications, UTV. "With cricket's huge popularity in India and the Cricket World Cup being played here in the spring, we are confident that the movie will receive a tremendous response."
Hattrick will be released on approximately 24 Vue and Odeon screens in the United Kingdom, including Birmingham, Bolton, Edinburgh, Glasgow, Leeds, London, Nottingham, Sheffield and Wolverhampton. In Germany and France the film is expected to open later in the year on a date still to be determined. In North America the film will be on 22 screens in Atlanta, Bay Area, Boston, Chicago, Dallas, Houston, Los Angeles, New York, St Louis, Toronto, Washington DC and Vancouver.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $34 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brands. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 275,000 employees and service providers to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit www.fedex.com.
About FedEx Express
FedEx Express is the world's largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, usually in one to two business days with the delivery time guaranteed.
Back to Top