Printable Version FedEx continues its successful sponsorship of the best club rugby competition in Europe

For the third year running, FedEx Express is proud to be the official sponsor and provider of express transportation services for European Rugby Cup, organisers of the Heineken Cup and European Challenge Cup. The 2008/2009 season has started with the first matches played on 10th October and will culminate in the final to be staged in May 2009.  All phases of the competition provide a unique opportunity for the FedEx Express brand to be regularly promoted both on and off the pitch in association with the most important and successful club rugby competition in the northern hemisphere.

Rugby is enjoying growing exposure in the sporting arena with increased global audiences and intense media interest. TV coverage via major channels in each participating country plus extensive press, advertising and radio features ensure widespread exposure and publicity. FedEx’s rugby sponsorship represents a perfect platform to boost its brand awareness in key European markets, especially in the UK, France, Italy and Ireland.

This relationship is an ideal match for two organizations which share a similar vision and aspirations. ERC prides itself on “Driving European Rugby forward,” while FedEx’s core values of speed, reliability and teamwork are all essential ingredients for rugby teams seeking success at the highest level on the field of play.

FedEx plays a crucial role in not only sponsoring Europe’s most prestigious club rugby tournament but also in making it happen! FedEx delivers everything from match tickets all over Europe right through to the match balls to the players on the pitch courtesy of the FedEx Ball Boys that feature in every stadium.

Under the continuing sponsorship agreement, FedEx Express enjoys prominent exposure of its name and logo at all match venues, programs, advertising boards and the ball boys’ clothing, as well as featuring in promotional literature, including tickets, posters and ERC products.