5 ways to elevate your small business to the next level
Small businesses in South Africa are a key contributor to the development of not only communities, but the entire economy. Research indicates that SMEs comprise 91 percent of formalised businesses in South Africa, providing 60 percent of the labour force with jobs and contributing approximately 34 percent to the country’s GDP1. In the rest of Africa, SMEs are instrumental in creating jobs, providing 80 percent of people with formal employment2.
If you are one of the many small business owners acting as drivers of growth in South Africa and across the rest of the continent, here are some tips from industry leaders to empower you to take your business to the next level.
Eliminate the weight and expense of gel packs and dry ice with our cold shipping package
As a healthcare supplier, you can benefit from the FedEx temperature-controlled packaging using cutting-edge technologies with cost-effective and environmentally-friendly solutions for your life-saving products.
Social selling is coming. Are you ready?
There are approximately 7.5 billion people on the planet and almost 3 billion of them are on social media. From Boston to Bangladesh, people and businesses are using sites like Facebook, Instagram, Pinterest and YouTube to share ideas, swap stories, gather news, and review and showcase products. Take the global FedEx Facebook and Instagram pages, both powerful vehicles for showcasing our shipping services, engaging with our customers, and promoting our offering.
How to design an eye-catching logo
One of the eight best logos of the past 35 years according to Rolling Stone Magazine, the iconic FedEx logo has won over 40 awards. Its ingenuity lies in its use of negative space. Can you see the arrow? It’s formed by the letters E and X and depicts speed, direction and precision.
Logos play a vital role in defining your business, catching customers’ attention and building your reputation. So what can you do to create an arresting design? Here are six top tips.