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2004 Press Releases
Focusing on Teamwork and Dedication of Employees
Taipei, August 25, 2004 -- FedEx Express (FedEx), the world's largest express transportation company, today launch a new television commercial in Taiwan to highlight the teamwork of FedEx employees in ensuring the reliable and on-time delivery of customers' packages.
'Our new ad continues our highly successful "WeLiveToDeliver" platform by focusing on the teamwork of our people,'aid Malcolm Sullivan, Vice President, Marketing and Corporate Communications for FedEx Asia-Pacific. 'everyone at FedEx - from our couriers and dispatchers to our station and hub operations teams - works as a seamless unit to go above and beyond for our customers. We strive to find solutions to unexpected challenges so that packages are delivered on time, every time, anywhere in the world.'
The ad' storyline demonstrates this teamwork and dedication. A customer calls in the FedEx team for help with an urgent, but unruly package. Amid the chaos created by this "dfficult"package, the FedEx team works together to find a creative solution, capturing the package and ensuring its delivery.
Explained Mr. Sullivan, 'Customers constantly face all sorts of shipping and delivery challenges. Our new ad sends a strong message that the FedEx team will always go the extra mile to deliver quality service and a satisfying customer experience. It does so with tongue-in-cheek humor that we hope will brighten up our customers' day.'
"This campaign again tells how FedEx's People-Service-Profit (PSP) philosophy drives continuous improvement and superior services tailored for our customers, drives the best hiring and outstanding dedicated people development practices and ultimately provides a market leading customer experience. Our dynamic PSP environment encourages our employees go the extra mile each and every day. PSP not only has built FedEx into a leading express transportation company with a dedicated workforce but also makes up the core of what has allowed FedEx to consistently be recognized as one of the best companies in the world to work for," said Scott Williams, Managing Director of FedEx Taiwan.
The new television commercial was created by BBDO and directed by Sergio.
About FedEx Express
FedEx Express, a subsidiary of FedEx Corp., connects areas that generate 90% of the world's gross domestic product in one to three business days with door-to-door, customs-cleared services and a money-back guarantee. The company's unmatched air route authorities and infrastructure make it the world's largest express transportation company, providing fast, reliable and time-definite transportation of more than 3.1 million items to 215 countries each working day. FedEx Express employs approximately 138,000 employees and has more than 50,000 drop-off locations, 643 aircraft and approximately 43,000 vehicles in its integrated global network.
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