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FedEx Archives: 2000 Press Releases

( BW)(TN-FEDEX/NFL)(FDX) FedEx Launches Air/Ground Attack With Strategic Sponsorship; FedEx Signs Multi-Year Deal With the National Football League

    Business Editors/Entertainment and Sports Writers

    MEMPHIS, Tenn.--(BUSINESS WIRE)--Aug. 23, 2000--FedEx Corp. (NYSE:FDX), the world's premier global provider of transportation, logistics, e-commerce and supply-chain management services, will become the "Official Worldwide Delivery Service Sponsor" of the National Football League (NFL) beginning this fall.
    The three-year agreement gives FedEx NFL marketing rights domestically and worldwide. FedEx also will be an official sponsor of the 32 NFL teams, Super Bowl and Pro Bowl.
    "FedEx helps its customers win at business by providing total transportation solutions through its extensive air, ground and information networks that include FedEx Express and FedEx Ground," said Brian Philips, FedEx vice president of U.S. Marketing. "This sponsorship of the NFL allows FedEx to communicate this important message to business decision-makers through a venue that reaches millions of people and has an incredibly loyal fan base."
    The sponsorship will bring greater brand awareness to new FedEx services including FedEx Home Delivery, a business-to-consumer residential delivery service. The company's two primary operating units, FedEx Express and FedEx Ground, will be highlighted with the sponsorship. An integrated marketing plan including advertising, events, direct marketing, Internet marketing and promotions also will be developed.
    "The NFL aligns with strategic partners who are industry leaders," said Jim Schwebel, NFL senior vice president of corporate sponsorships. "This alliance makes great sense not only because FedEx sets the standard for reliability and service in the transportation industry, but it is also one of the world's most recognized brands."
    The NFL is another powerhouse in the FedEx portfolio of corporate sponsorships. The company also sponsors:


--	FedEx Field, the home of the NFL's Washington Redskins
--	The FedEx Orange Bowl, host of this season's college football national championship game
--	The FedEx St. Jude Classic, which raises millions for the St. Jude's Children's Research Hospital
--	The FedEx Championship Series, the country's premier open-wheel racing circuit (CART)
--	USA Basketball, America's men's and women's Olympic teams
--	The Ferrari Formula One racing team in Europe

With annual revenues of $18 billion, FedEx Corp. is the premier global provider of transportation, logistics, e-commerce and supply chain management services. The company offers integrated business solutions through a network of subsidiaries operating independently, including: FedEx Express, the world's largest express transportation company; FedEx Ground, North America's second largest provider of small-package ground delivery service; FedEx Logistics, an integrated logistics, technology and transportation-solution company; FedEx Custom Critical, the world's largest provider of expedited time-critical shipments; and FedEx Trade Networks, a provider of customs brokerage, consulting, information technology and trade facilitation solutions. More than 2.5 million customers are connected electronically through the FedEx information network and approximately two-thirds of its U.S. domestic transactions are now handled on-line.

NOTE TO EDITORS: FedEx press releases are available on the World Wide Web at http://www.fedex.com.

    --30--DH/na*

    CONTACT: FedEx Media Relations, Memphis
             Carla Boyd, 949/249-0288
             or
             National Football League
             Brian McCarthy, 212/450-2069

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