FedEx Archives: 1997 Press Releases
( BW)(FEDERAL-EXPRESS/CART)(FDX) Federal Express Signs Title Sponsorship
Agreement with Championship Auto Racing Teams
FedEx Championship Series Showcases Synergies
Between Two Organizations
NEW YORK--(BUSINESS WIRE)--Dec. 9, 1997--Federal Express Corp.
("FedEx") and Championship Auto Racing Teams (CART) today announced
details of a new title sponsorship agreement based on the many
synergies between the two organizations.
The newly established "FedEx Championship Series" aligns two
strong global brands recognized for their teamwork, technology, speed
"The FedEx Championship Series represents an excellent
opportunity to showcase the FedEx brand to a unique segment of the
market," said David Shoenfeld, vice president, marketing, U.S. and
Canada, Federal Express. "It's a natural fit. Both organizations
rely on high performance teamwork and leading-edge technology to beat
The FedEx Championship Series will allow FedEx and CART
simultaneous brand-building opportunities through promotions,
advertising and customer entertainment programs on a local, national
and international level.
"The stature of FedEx lends credibility and awareness to CART
racing," said Andrew Craig, President and CEO, CART. "This
agreement will enable both organizations to help each other
strengthen our brands around the world."
As part of this relationship, FedEx will become the official
transportation company of the FedEx Championship Series. In a sport
in which timely delivery and accessibility is vital, FedEx will
transport critical parts and equipment to each race on the Series --
in five countries on four continents. FedEx will also deliver the
cars for races in Asia and Latin America.
Federal Express and CART reached a three year agreement with an
option for a fourth year to establish the FedEx Championship Series.
This agreement bolsters FedEx's sports sponsorship portfolio, which
includes the FedEx Orange Bowl, the FedEx St. Jude Golf Classic and
the Benetton Formula One Racing Team.
CART's 800-plus horsepower championship cars are capable of
speeds exceeding 240 miles per hour and are driven by some of the
world's leading drivers, including Michael Andretti, Al Unser Jr.,
Bobby Rahal, and 1997 Champion Alex Zanardi. The 19-race FedEx
Championship Series season begins March 15 in Florida. More
information about CART and the FedEx Championship Series is available
on CART's Internet home page at www.cart.com
Federal Express connects areas that generate 90% of the world's
gross domestic product in 24-48 hours with door-to-door,
customs-cleared service with a money-back guarantee. The company's
unmatched air route authorities and infrastructure make it the
world's largest express transportation company, providing fast and
reliable services for more than 2.9 million items in 212 countries
each working day. The company employs approximately 137,000 people
and has more than 42,500 drop-off locations, 590 aircraft and 38,500
vehicles in its integrated global network. FedEx maintains
electronic connections with more than 750,000 customers via FedEx
Powership(R), and FedEx interNetShip(SM). Federal Express reported
revenues of $11.5 billion for its fiscal year ended May 31, 1997.
Note: Federal Express press releases are available on the World
Wide Web at www.fedex.com ; a copy of the FedEx Championship Series
logo is available by calling the contact names above.
Ron Richards, 248/362-8800
Ketchum Public Relations
Marc Levy, 212/448-4341
KEYWORD: TENNESSEE MICHIGAN
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED TRANSPORTATION