Grow a better business. We have a lot in common with FedEx — a focus on the customer, a passion for constant improvement, a culture of innovation and a dedication to reliability. — John Kuehn, Senior Vice President, ProFlowers Imagine if the flowers you bought came straight from the ground to your doorstep, rather than passing through the multiple hands of a distributor, a wholesaler and a retailer. You'd have the freshest flowers possible. That's the idea that gave birth to ProFlowers, an e-tailer that's been growing steadily since it launched in the late '90s. ProFlowers turned to FedEx to help it deliver arrangements directly to customers from the grower. Those customers' orders get picked, arranged and packed for shipment right on the spot, with the help of FedEx technology installed on-site at the farms and greenhouses. Direct-to-consumer business models are an increasing trend. Companies like ProFlowers give their customers not only a fresher product but also better prices. It's an equation that has allowed ProFlowers to break into the wedding flower market. Customers have come to trust that every bouquet, boutonniere and centerpiece from ProFlowers' Wedding Collection will arrive in bloom and on time thanks to FedEx Express. Recently, ProFlowers has also started taking advantage of the speed, reliability and cost savings offered by FedEx Ground. In the week leading up to Mother's Day this year, FedEx Ground handled more than 200,000 ProFlowers deliveries. It's a new arrangement that helps keep the business growing.