You know where they are. So the task at hand is pretty simple. You’re a local small-business owner, and those people around the corner — well, you want them as your customers.
Make it happen. With the United States Postal Service’s Every Door Direct Mail® (EDDM) service, you get the power to promote as close to home as you like. Using postcards and flyers to engage your local customers — land your business right at your neighbor’s doorstep, or, in this case, mailbox.
Studies have shown that three-quarters of US consumer spending occurs at retail locations within 15 miles of their homes. EDDM helps you reach those people by letting you choose the neighborhoods by ZIP code in which you’d like to blanket with your messaging.
Why choose Every Door Direct Mail?
- It’s time to go local
Chart new territory and maybe some familiar spots, too. But feel at ease knowing your audience is ready and waiting. Using EDDM, speak to your existing and potential customers with relevant messaging specific to their location. The proximity of a business to its customer base is often a deciding factor — make the choice easy.
- Affordability — enough said
EDDM was crafted for the local, small business. There aren’t any hidden fees, postal permits or mailing lists you’ll have to budget for — making it easy and affordable to send last-minute coupons and specials when business as usual is slower than usual.
- Multi-channel connections
You’re small, but that doesn’t mean you have to put all your eggs in one basket. You can send coupons to drive people into your location or use a QR code on your mailer to instantly take them to your website. Get to the customers that matter the most in more ways than one.
Creating your next direct mail piece is simple and easy using free design templates and help from our expert team members. With our free online mapping tool, select exactly which neighborhoods you’d like to target. Once you’ve designed the perfect mailer, let us handle the delivery to your local U.S. Post Office™. We’re here to help.
Now it’s time to let them know where you are. Whether it’s a grand opening announcement flyer or a special in-store promotion mailer, get to the people who matter most to you using Every Door Direct Mail.