When you’re marketing your quality product or service to prospective customers, you want to make sure you’re reaching the right audience with the right message. Plus, you want to ensure your time, budget and resources are being spent in the most effective ways possible. So how do you quickly reach the right prospects at the right time? A direct mail campaign with Every Door Direct Mail® powered by Taradel lets you reach out efficiently and effectively to specific groups of customers to let them know the location of your business, tell them about upcoming sales, offer coupons and more. Every Door Direct Mail (EDDM) is budget-friendly and easy to use — and it’s targeted, so you’ll reach the right customers for your business.*
Simple does it
Taradel and FedEx Office have teamed up to take EDDM to the next level with an innovative solution that helps you make the important decisions while eliminating complexities and paperwork.
You don’t have to worry about buying a list, finding a printer, calculating postage or going to the post office. Plus, your EDDM piece is delivered separately and not combined with other offers. Just follow these three steps and you’re on your way to reaching thousands of potential customers:
- Target your audience. With Taradel’s simple online mapping tool, you can select who will get your campaign based on drive time or distance to your shop. You can even use detailed demographics such as age or income to identify the areas that have the largest number of ideal prospects.
- Select your design and print options. Choose the size piece you want to mail and the design option that works best for you: free template, custom design, or your own print-ready art file.
- Place your order. Decide when and how many times you want your mailer to go out. If you want assistance, account managers are available through live chat or a phone call to answer questions and help you take full advantage of the tools.
Get good results
Identifying the demographics of the people living in a specific area and focusing on their proximity to your business is important for a successful campaign.
“You can look for carrier routes that have the highest concentration of the audience you’re looking to reach,” says Wendy Urquhart, Taradel’s vice president for business development.
CookUnity, a food delivery service in New York City, drilled down and targeted residents above a certain income level and who have children. Of the 2,500 families it sent mailers to, CookUnity got about a 10 percent response rate. Seventy percent of those are still loyal customers.
Make an offer
The response you’ll get from an EDDM campaign depends on the type of business you have and the call to action you use on the mailer.
“The most successful campaigns include a great offer,” Urquhart says. That could include a discount, a “buy one get one free” coupon or a package deal where customers get a discount for buying more. “You have to give them a reason to change their habits and give you a try,” she says. “You can’t just say ‘I’m here.’”
Keep in mind that providing a discount or incentive to potential customers could mean years of loyalty. Just make sure your offer is enticing enough to get customers in the door, so you can give them the outstanding experience that will keep them coming back again and again.
See how it can work for you — and save.
Check out the EDDM online mapping tool and see how it can help you target new customers in your area.
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*Every Door Direct Mail® is a registered trademark of the U.S. Postal Service, and is used with permission under license.