Here are some of the primary ways you can use signage to grow your business:
- Use banners to announce your grand opening, special sales, special events, and new products or services.
- Place a yard sign in front of every home that has hired you to do a home improvement project, while you are doing the work.
- Create unique and colorful banners and posters to draw attention to your tradeshow booth.
- Apply vinyl lettering and large scale color graphics to your windows to grab attention and communicate hours and services — even when your location is closed.
- Place indoor signage in high traffi areas to draw attention to specials and events.
The Small Business Administration advises, “Signage can be responsible for half of your customers. In order to compete in today’s competitive marketplace, you must think of your sign as a sophisticated, powerful marketing tool. It should work for you 24 hours a day, 7 days a week, 365 days a year, creating the first impression of your business, telling people who you are, where you are and what you offer.”
Keep these guidelines and considerations in mind when selecting your business signage.
Signage plays an important role in your business — it provides vital information to the public, with the ultimate goal of attracting new customers.
To be effective, your signage should be designed to meet the specific purpose for which it is used and in the specific location. Here are some basic best practices to help ensure your business signage is effective and contributing to the success of your business:
- Ensure that you and your signage provider create the best messages, using the most appropriate sign types and materials. Create a list of goals for new signage (e.g. drive new customers to my website, let customers know about a new product, etc.).
- Build brand recognition and continue reminding customers of what your business is about. Always include your business name and logo on every sign.
- Consider hiring a professional to design your signage. Save time and energy by hiring a professional designer to create effective signs.
- Enhance readability. Use basic bold fonts and choose high contrast colors such as black type on a bright color or white type on a dark background.
- Deliver better visibility and better results by focusing on simple, bold designs. Outdoor banners should incorporate simple, bold designs. For example, viewing from 200’ away requires lettering to be at least 20” – 24” tall.
- You may find there to be size, color, or design restrictions that affect your signage. Always check with your local ordinances to ensure you comply with regulations before starting your signage project.
- Help your customers save time by allowing them to read your business hours from a distance. Make your signs with operating hours large enough to be easily read from the parking lot or street.
- Think of how long the sign must last before deciding how much to spend on it. Choosing the least expensive option for signage may not be the best option in the long run.
- Catch errors and readability issues before you spend money on the final product. Consider mocking up your signage on oversized paper to test readability before going to print with final materials.
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