Exhibitors

As an event exhibitor, you have specific needs. You want to build traffic to your booth, draw attention to a product or service, and gather contacts and information. Discover how FedEx OfficeSM products and services can help you reach your goals and deliver results.

Direct Mail

Reach out to potential attendees before the event with carefully designed, well thought-out direct mail pieces that entice them to attend the event and visit your booth.

Pre-show postcards. Attract prospective attendees by sending them simple, high-impact postcards that outline event details and your company's role in the event. Create anticipation with a theme or special attractions for that event only.

Event reminders and special offers. Use a personal message to touch base with existing customers. Differentiate event reminders from pre-show postcards by calling out any presentations or special promotions you might be offering at the event.

Post-event postcards. Reach out to event attendees who visited your booth and gave you their information. Touch base with them one last time, and consider offering another special or offer, if applicable.

Help your direct mail pieces shine with these simple tips:

  • Avoid bogging it down with extensive details. Don't include your company's history, pricing information or customer testimonials.
  • Outline key information. Include your company name (and logo), physical and Web-site address, the services you offer, and maybe a special offer or a tidbit of information that sets your business apart from the competition.
  • Make sure that your Web site builds on the information you share in the direct mail piece.
  • Consider offering a special promotion or offer for event attendees.
  • Capture their attention with a full-color photo (if using a postcard) or catchy tagline.

Click here to learn more and get started on your next direct mail campaign.

Many hotels, resorts and event centers offer FedEx Office locations within their facility. Check out our on-site FedEx Office business centers.