Event and Meeting Planners

As an event planner, your objectives are different from those of event attendees or exhibitors. Discover the FedEx OfficeSM products and services that can help you increase attendance and create a memorable, well-organized event. Learn how to build a successful event with well-designed, informative pieces.

Direct Mail

Reach out to potential event attendees and build anticipation with well-designed direct mail pieces. Discover how to target those individuals whose attendance can help make your event a success.

Pre-show postcards

Reach out to potential event attendees with informative, but not information-heavy, direct mail pieces that include important details like date, time, location, event purpose and other information that builds interest.

Event reminders

As the event approaches, remind vendors, event presenters and attendees that the date is approaching. Include event details, as well as a special offer, discount or entry into a drawing at the event, to increase excitement and keep the event top of mind. When designing your direct mail piece, the tone of the invitation is important. Frame your direct mail in a way that suggests potential attendees are part of a select group who received the piece.

Post-event postcard

Send out a message thanking attendees, presenters, vendors and others after the event has ended. These can help build a relationship with recipients and help make your event more popular in the future.

Here are some simple tips for making your direct mail campaign a success.

  • Placement, font and color make all the difference. Make sure your piece remains uncluttered and that the most important information is easy to see.
  • Use a variety of fonts to highlight and draw the eye to a specific element.
  • If you need to call out an element, consider a larger font, boldface, underlining or italics.
  • Add a box to offset important copy.
  • Remember, less is more. If you use too many of these treatments throughout the piece, you can actually detract from the most important details, so use them sparingly.

Click here to learn more and get started on your next direct mail campaign.

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