2008 FedEx Racing Employee Highlights
At FedEx Racing, we understand the excitement and intensity of race day. And we know that our employees share that devotion and passion. Since becoming a sponsor of Denny Hamlin and the #11 team, FedEx has always sought to bring the thrills of the FedEx Racing program to as many employees as possible. Check out some of the exciting ways employees interacted with FedEx Racing in 2008, and be sure to check fedexracing.com regularly throughout 2009 for exciting updates including discount offers and exclusive content.
In 2008, Denny visited the hubs in Dallas, Indianapolis and Memphis, where he met with and signed autographs for over 1,500 employees! Stay tuned to fedexracing.com this season to find out when Denny and the #11 team will be visiting a hub location.
Employee Hospitality Experiences
FedEx provided employees with special hospitality experiences at two premier Sprint Cup races in 2008: the Food City 500 at Bristol Motor Speedway and the Allstate 400 at the Brickyard in Indianapolis. In addition, we hosted employees at the Memphis Motorsports Park Truck and Nationwide Series races. Overall, FedEx Racing provided more than 1,100 employees an at-track experience that included pit tours and appearances by Denny Hamlin and Joe Gibbs. This season, FedEx will be hosting employees at the April Phoeix race and Dover race in September. Be sure to check out the employee offers page on fedexracing.com to purchase an at-track hospitality package.
Employee Performance Reward Program
During the 2008 Chase for the Sprint Cup, three markets – Atlanta, Dallas and Phoenix - held their own employee performance competitions among that market’s stations. Over 3,000 employees participated and we had 250 winners. Each employee was given a Denny Hamlin autographed FedEx Racing hat and each station won a FedEx Racing pit wall banner signed by Denny Hamlin. Congratulations to the following stations:
- Atlanta: PDK
- Dallas: DNEA and SWIA
- Phoenix: DGLA
Employee Showcar Events
During the 2008 season, the FedEx Racing showcar program attended 50 employee related events, including hub visits, employee appreciation days, and “Take the Lead” winning stations.
Courier Giveaway Program
In each of the ten Chase markets, local FedEx couriers distributed over 30,000 FedEx Racing “Everyday Day is Race Day” bumper stickers to local customers to help spread support for Denny Hamlin and the #11 FedEx Racing team in their third consecutive Chase the for the Sprint Cup.