Streamlining Shipping Labels With ShipJunction

San Francisco based ShipJunction offers a shipping solution that provides their customers’ businesses with a reliable, flexible and efficient backend solution that interfaces seamlessly with their existing order management software.


Partners Joe Carr and Mike Sowa, both online gifting and online wine retail veterans, believed that their SaaS modeled transportation management system www.shipjunction.com would be a powerful solution for their clients. Carr and Sowa understood the challenges involved in matching appropriate shipping labels with their customer gift cards, and an efficient warehouse pick ticket. Before FedEx Web Services, this was a manual process, and if you mismatched the shipping label with the gift card, or incorrect product in the warehouse, you’d have dissatisfied customers on your hands. Carr and Sowa spoke to other wineries and gift providers about their transportation management system idea and everyone agreed it was a smart business model.


Now that ShipJunction had found a way to streamline and automate the operations process on their end, they turned to FedEx to help implement a streamlined and seamless shipping experience for their customers on the front end as well. Using FedEx Web Services, ShipJunction combined a carrier compliant label with their customer’s message card, offering the ability to create unique enclosure messages on printed labels.


FedEx Web Services was not only an attractive solution because it streamlined their customers’ Web experience, but also an integration solution that wasn’t tied down to a geographic location. ShipJunction found that the FedEx Web Services technology helped to provide a fast and easy integration experience on their end.


While ShipJunction’s initial concern was performance reliability in comparison to their existing solution, they didn’t worry long. Joe says, “We shipped over 30,000 packages during our peak period between Nov. 14, 2009, and Dec. 31. 2009, and we never had a single issue connecting to FedEx Web Services and getting information.” He goes on to say, “We were initially concerned about performance reliability but we experienced no failed transactions and averaged 5,000 transactions daily during our peak. We submitted 1,000 transactions to FedEx Web Services, received a response and created a label in .94 seconds. And we are only one of probably thousands of customers using FedEx Web Services during peak.”


When they first started out, the ShipJunction IT team was curious about how exactly the integration would work, but Joe found the documentation very straightforward and easy to implement. In terms of customer support, ShipJunction hasn’t had any issues. Joe says, “Mobility is a huge factor for us. You don’t have the issues you would have with something like a ship management server. And not having to deal with that is an important aspect for us.” Joe appreciates the ease of use of FedEx Web Services and the fact that he hasn’t had to contact anyone for support help. “You don’t need to ask any other questions other than just being pointed to a web server. It’s a great technology.”


When asked if he would recommend FedEx Web Services, Mike responds, “Absolutely. The only worry that I had was how the system would handle the increased load. I was concerned that through the month of December, we would experience slow downs or load issues. But we really didn’t experience anything at all. Slow downs are our No. 1 potential pain point. And we didn’t hit anything. The odds that other companies were hitting those services harder when we were hitting it in our busiest time were high, but there still weren’t any slow downs.”



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