FedEx Freight truck traveling by prairie

Prefooter Section

Prefooter Section

Prefooter Section

The quicklinks prefooter allows site visitors to seamlessly navigate laterally to content relating to the current page.

The quicklinks prefooter allows site visitors to seamlessly navigate laterally to content relating to the current page.

PreFooter Section
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Correct.

Here the titles are accompanied by icons to further give the site visitors a visual cue of what to expect by clicking the link.


Minimal Prefooter

When you have less information required to be included, it is suggested to have a two column layout with accompanying images rather than icons.

MinimalPreFooter
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Correct.

In this case keeping your copy and CTA short and concise is optimal. Be sure to select imagery that is contextual to the topic at hand.


Featured Offer Component

The featured offer component is recommended to be used to highlight a topic or feature and usually is much higher in page hierarchy.

FeaturedOfferComponent
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Incorrect.

Featured offer component should not be considered when creating a prefooter. It is important to ensure that the next step of the customer journey has been identified and is a lateral movement between site content.