How to Use Prints to Standout at Your Next Tradeshow
A trade show floor is hectic, with anywhere from dozens to hundreds of vendors vying for the eyes and attention of attendees. Though standing out can be a challenge for vendors, a well-designed booth with eye-catching banners, thoughtfully-designed promotional items and “look at me” signage from FedEx Office can help vendors keep floor traffic moving in their direction.
Banners are the Star
In a sea of vendors, a customized banner can make a big impression.
Hanging banners are very popular options, available with four-color printing on both sides. Typically hung above a booth, the vinyl printing on this style of banner ensures they’ll endure as they’re transported from show to show. Whether you’re spotlighting a specific product or a new brand initiative, using a retractable banner at a booth entrance or as a product display sign puts the information you want to share at eye level with trade show attendees. Other custom banner printing options, such as custom sizes and outdoor banner options with available weather- and water-proofing processes help you promote your brand no matter the environment. Be sure to check with your show organizer for specific venue and installation regulations.
Vendors can leave packing and shipping to FedEx Office as well for fast and convenient delivery to a trade show floor.
Brochures: A Tried and True Product
Vendors aren’t the only busy folks running around a trade show. Attendees are always aiming to maximize their time and that means visiting as many booths as possible. So be sure to hand them an eye-catching brochure they’ll want to hold on to.
Promotional brochures can be printed in bulk quantities, a must for any type of trade show giveaway when running out is not an option. Brochure design is obviously important when it comes to creating an impressive piece; luckily FedEx Office can simplify the process. Brochure print sets can help your budget go further and make ordering easier by offering full-color, double-sided premium paper, at a discount on pre-set quantities starting with 25. You can have custom brochures in no time – as in 24 hours, the time it takes to print most orders.
FedEx Office also offers a variety of promotional products that make great giveaways. See a team member for assistance.
Pack Your Postcards
A postcard print is perfect for capturing the vivid imagery of your next big product, new office building, a photo of your stellar customer service team, or any aspect of your business that may resonate with trade show attendees. You can even use them to offer a coupon or as an invitation to a later event, such as a company-sponsored happy hour or dinner for special trade show attendees.
Need an easy way to capture contact information at the show? Host a drawing and have attendees fill out postcards to enter to win. They are available for online printing and most can be produced with a quick 24-hour turnaround.