Three ways print creates a cleaner experience

Now more than ever, consumers are questioning the cleanliness of surfaces and objects. With COVID-19 looming large — and conflicting data and inconsistent messaging everywhere — people want peace of mind about the everyday items they handle, and they will be on the lookout for anything that seems unclean and risky to touch. 

Many consumers are keeping track of the companies handling the situation appropriately. By anticipating their concerns, you can mitigate customer complaints and increase the likelihood that they will return to your business. 

Social distancing sign in store

Acknowledging health concerns

Regardless of what your organization has done in the past to prevent the spread of germs, you’ve likely instituted newer, more-robust cleaning protocols. You need to clearly communicate these efforts and make sure employees and customers know that nothing matters more than their health. There are a number of ways your business can put your customers’ and employees’ minds at ease and offer them a cleaner experience.

Preventing the spread of germs

Small we missed you store sign

With rapidly changing rules around health protocols and screenings, swift time to market is key as you roll out new print collateral for your business. Managing your time and financial resources is essential to keeping your business running smoothly.

Your print provider should offer solutions that address your unique business needs and help you deliver a cleaner experience for your customers and employees. Whether you’re a restaurant welcoming diners back to your establishment or a financial institution needing to display social distancing spacers in the cafeteria of your corporate headquarters, you need a provider that can ensure the quality and consistency of print materials.

Here are a few print solutions:

Water-resistant paper. Water-resistant synthetic paper can replace laminated menus, tabletop signs and other items that tend to be kept for long periods of time. This is a great option for flyers with new corporate guidelines or signs explaining limitations on the number of people in a conference room or elevator.

Laminated products are widely regarded as clean solutions, as they are easy to wipe down. However, the increased interaction with chemical products under new hygiene standards will cause the laminate to bubble and peel rapidly. This compromises not only the look and structure of your print piece but also its perceived cleanliness. It also reduces the ROI on your printing spend.

Water-resistant paper offers an ideal alternative. It is impervious to spills, grease and stains, and it can even be run under a faucet if needed; it’s resistant to tears and has an average life span of two years; and it’s fully recyclable as a plastic — meaning it’s an eco-friendly option. It also guarantees superior image quality, since the paper doesn’t fade.

Vinyl signage. Vinyl banners and standing signage are tough and long-lasting. They can make an impact both inside and outside your establishment and can be easily and frequently cleaned without damaging your brand messaging.

Temporary-adhesive displays. Useful in high-traffic locales such as grocery stores, schools and banks, adhesive wall graphics are a hygienic way to inform your customers about anything from safety to sales. The material is easily cleaned and chemical-resistant, making it a sensible choice for high-traffic areas.

No matter your industry or the size of your business, FedEx Office takes a consultative and creative approach to guide you in finding the right solution. We have an integrated network of print facilities that helps your business respond efficiently and effectively to customers’ changing needs. This means your organization can worry less about managing print jobs and focus on exceeding customers’ expectations.

To discover more articles like this on the benefits of creating a commercial print program, visit our Knowledge Center.