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TRENDS & INSIGHTS / MARKET INTELLIGENCE

Market spotlight

Global reach, local opportunities

Where will you find your next opportunity? Explore business trends, consumer insights, and logistical know-how for markets around the globe.

Published: April 2026

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Americas


The scale of opportunities in the U.S. market is undeniable. But success often comes down to meeting customer expectations, which can differ significantly from Europe. Are you prepared to tackle transatlantic trade?


Conversational commerce and cross-border shopping are driving online sales in the world’s largest Spanish-speaking market. Ready to join the conversation?


The giant of Latin American economies is a Portuguese-speaking powerhouse. Customs regulations are coming down, but localisation can still be a barrier to entry. What can you do to break though?






Asia Pacific


India’s expanding economy, young population and growing middle class are an irresistible attraction. But customs complexity can be a stumbling block for European businesses. Are your logistics up to the challenge?


China’s online shoppers spend well over €1 trillion a year. From mobile sales to AI-based livestreaming, these social-savvy consumers are on the cutting edge of e-commerce. Are you on top of the trends?


In one of the most advanced social commerce markets in the world, selling is all about platforms, content and influencers. Do you know your TikTok from your Xingsheng?


A powerful Asian economy, a major e-commerce market and a growing opportunity for European businesses. Opportunities abound if you understand the culture. Ready to pop into a new market?


Older consumers are crossing borders to shop online, but language and payment barriers can be a high hurdle. Here’s how to take the leap into one of the world’s largest e-commerce markets.






EMEA


Cost-effective production and a customs union with the EU make Turkey a key supplier for more and more European businesses. It’s a natural for nearshoring, but are you ready to cross that bridge?


Changing habits are driving online sales, and shoppers are looking overseas to find what they want. But they do their research before they buy. Are you prepared to show and tell?




 

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