SME  /  E-COMMERCE

By FedEx | April 23, 2026

​​What does it take to transform fine Italian leather into a luxurious car interior? For Camari, it starts with managing the complex logistics of moving high-end materials from Italian workshops to production lines in China. Here’s how the multinational brand works with FedEx to keep operations running smoothly.

• To move leather efficiently from workshops in Italy to automotive manufacturers in APAC, Camari combines non-urgent orders into consolidated freight shipments, each weighing up to 2.5 tons. 
• This strategy demands high levels of logistics reliability and agility, as any delay can impact multiple customers and stall millions in vehicle value.
• With FedEx’s support, Camari has been able to achieve smoother customs clearance, optimize last-mile delivery, and respond to potential disruptions in real time.

In a sunlit workshop in Italy, an artisan smooths a roll of leather. Its surface is supple, its scent rich and earthy. Soon, it will travel thousands of kilometers to become the driver’s seat of a luxury car on the other side of the world. Carefully tanned and cured by skilled hands, it now requires the same level of care in transit to arrive intact and on-time.

What customers see is the finished product: the hand-stitched leather of a luxury car interior and the refined patina of a custom steering wheel cover. Less visible is the complex cross-border logistics that transports materials from European workshops to production lines in Asia.

For Camari, a multinational company specializing in high-end automotive interiors, connecting Italian craftsmanship with automotive manufacturers in China is all in a day’s work. To keep the wheels of its operations turning, the distributor relies on FedEx’s international freight shipping services to deliver high-value materials safely and smoothly.

Driving efficiency with consolidated freight shipping

Camari supports global automotive supply chains with premium upholstery materials: leather, faux leather, Alcantara, and more. Its 10,000 sqm central warehouses in China and Italy house a massive inventory of products, spanning over 1,500 varieties of color.

To balance cost and efficiency, Camari consolidates non-urgent orders into pallets of 400 to 500 kilograms. The company needs to manage a steady flow of international freight shipments weighing 2 to 2.5 tons at a time – making it crucial to work with a logistics provider that offers robust cross-border connectivity.

When it came to choosing a shipping partner, FedEx’s extensive Asia-Europe network ticked Camari’s boxes. With 26 weekly flights bridging two continents and enabling express deliveries in as little as 48 hours, FedEx made bulk freight between Europe and Asia Pacific (APAC) both affordable and reliable.

Currently, Camari ships its non-urgent goods with FedEx International Economy Freight, a solution designed for consolidated loads. Compared with faster but pricier options, it offers the ideal balance of cost-efficiency and flexibility. More than speed alone, it delivers what matters most to Camari – dependability that keeps production lines moving and customers satisfied.

Removing friction, preventing disruption

For Camari, the weight of its shipments goes far beyond physical kilograms – it also includes the invisible cost of transport disruptions, manufacturing downtime, and customer demands. One delayed shipment can hold up automotive production lines down the supply chain and stall millions in vehicle value.

Shipping large, consolidated loads once or twice a week means that any unexpected delay carries far-reaching costs. From missing customs documentation to last-minute delivery changes, one hiccup can impact multiple Camari customers.

With the right logistics expertise to anticipate challenges before they become disruptions, Camari has successfully enhanced its supply chain resilience. While leather is prepared in Italy, FedEx teams in China work closely with Camari and local workshops to ensure seamless order placement and priority pickup.

Detailed customer profiles – complete with HS codes, item specifications, and special requirements – are also prepared in advance. This strategy has enabled the company’s shipments to clear customs faster, smoother, and more predictably.

Even after the cargo has safely arrived in China, FedEx provides tailored support for last-mile delivery. Backed by intelligent tools that optimize delivery routes in real-time, FedEx teams can respond agilely to Camari’s urgent needs – whether it’s rerouting directly to the factory, accommodating last-minute address changes, or prioritizing the first delivery of the day. For Camari, this offers assurance that every shipment will arrive when and where it’s needed.

“Reliability is everything to us. Every roll of leather carries more than craftsmanship – it carries our promise,” shares Michael Liu, the managing director of Camari. “For nearly two years, FedEx has helped us anticipate challenges and keep our supply chain running smoothly. That support means our customer orders arrive on time, every time, no matter the distance.”

Expanding across APAC markets with confidence

Multiple free trade agreements between APAC and Europe have lowered barriers to cross-border trade. More are under negotiation, opening new opportunities for businesses on both sides. In February 2026, air cargo volumes in the Asia-Europe corridor recorded 36 consecutive months of growth, highlighting the resilience of trade demand amid global uncertainty.

Confidence is also rising among European businesses. Our recent Asia-Europe Trade Report reveals that among European SMEs currently trading with APAC, 87% plan to maintain or shift their trade balance toward exports to the region. China and Japan stand out as the top growth markets for the next two years.

This trend is mirrored in Camari’s own expansion. From its base in China, the company has expanded into new APAC markets, adding new layers of complexity to its logistics. Each market comes with its own regulations, expectations, and timelines – challenges that could slow growth without the right support.

Drawing on decades of trade expertise in APAC and beyond, FedEx has become a co-pilot in Camari’s growth journey. As the company entered Australia and Japan, FedEx China’s sales teams worked hand-in-hand with colleagues in Italy, Australia, and Japan to open accounts, secure competitive rates, and navigate local procedures. This guidance shortened the runway for Camari’s expansion, providing a reliable foundation for its cross-border operations.

An invisible engine that drives visible results

When Camari’s leather arrives on time, it brings more than luxury. It represents a brand promise kept: a production line that stays on track and a customer who doesn’t have to wait.

For the fast-growing company, logistics has shifted from a back-office function to a core enabler of customer trust. With FedEx’s international shipping solutions supporting nearly half its freight, Camari has strengthened both its supply chain resilience and its global reputation.