E-COMMERCE  /  SME

By FedEx | March 2, 2026

Just two years after launching, 60% of Mondays Made’s online orders come from international customers. How did this Singapore-based SME scale its jewelry business globally? By crafting a thoughtful customer experience, from design innovation to seamless e-commerce fulfillment.

• With its whimsical yet timeless designs, Mondays Made has quickly gained popularity and expanded its e-commerce footprint across the world.
• Strategic logistics collaborations have enabled the jewelry brand to manage peak demand, navigate regulatory changes, and deliver a seamless customer experience across global markets.
• With FedEx’s end-to-end shipping solutions, the small business can focus on operational efficiency and sustainable growth.

For workers around the world, the thought of Monday often inspires dread. But for Singapore-based entrepreneurs Sheaufen Tay and Sharlyn Koh, Mondays were a symbol of new beginnings. As finance professionals with demanding day jobs, the pair spent countless Monday evenings brainstorming jewelry designs that expressed their fun, creative sides.

Those late-night sessions culminated in Mondays Made, a demi-fine jewelry brand that celebrates authenticity and self-expression. Founded in February 2024, Mondays Made blends whimsical design with quality materials such as moissanite and mother-of-pearl. The name pays tribute to its mission of uplifting everyday moments, enabling wearers to add a pop of personality to their wardrobes.

This philosophy has proven popular with customers around the world. Within two years of its launch, Mondays Made has rapidly expanded both its retail footprint and its cross-border e-commerce reach. In a market saturated with generic products, the brand stands out by delivering a customer experience as thoughtfully crafted as its jewelry.

Designing a thoughtful customer experience

Mondays Made’s dedication to customer needs begins with its thoughtful and versatile designs. Meeting the growing demand for lasting yet affordable pieces, the brand offers high-quality vermeil and gemstone jewelry designed for daily wear.

Many of its pieces are uniquely reversible, allowing wearers to style them in multiple ways. For example, the best-selling Mother of Pearl Sakura Reversible Necklace features a flower charm that gleams pearly white on one side and soft pink on the other.

As a customer-centered brand, Mondays Made has built its business model intentionally. Rather than selling through third-party marketplaces, the founders maintain full ownership of the customer experience. Using digital storytelling and partnering with various charities, the brand has built a strong online presence alongside its physical retail spaces in Singapore. In late 2025, it opened its first overseas store in Hong Kong.

With community-building at its core, Mondays Made has quickly expanded its audience beyond local borders. What started as just a handful of international orders has grown into hundreds of shipments every week from its Singapore-based office-warehouse.

Today, around 60% of its online orders come from global markets such as the US, Australia, Canada, Hong Kong, and Malaysia, with additional orders from Europe, the Middle East, and beyond. This early international traction has reinforced the founders’ belief in the universal appeal of their pieces.

Scaling globally with customer-centric logistics

As a young SME entering global markets, Mondays Made knew its e-commerce fulfillment experience would play a key role in building customer trust and encouraging repeat sales. From its earliest stages, the brand worked with FedEx to provide reliable international shipping for its delicate jewelry.

Given that a large proportion of customers purchase jewelry as gifts, speed and reliability are critical. Mondays Made uses FedEx International Connect Plus (FICP) to offer worldwide delivery within two to three business days.

Designed to support the logistics needs of growing SMEs, this solution balances speed, cost efficiency, and visibility for cross-border e-commerce shipments. With FICP’s end-to-end tracking and flexible delivery options, Mondays Made can provide customers with greater clarity and control for their time-sensitive gifts. This helps to enhance the brand’s overall customer experience.

FedEx’s end-to-end shipping support also ensures that parcels arrive on time, even during seasonal peaks or for last-minute orders. One example of this support came during a major collaboration launch, when FedEx worked closely with Mondays Made to manage a sudden surge in orders by coordinating multiple pickups and providing additional packaging materials. As a result, customers enjoyed smooth and timely fulfillment throughout the high-demand period.

Together, these capabilities have reduced delivery-related inquiries, simplified operations, and allowed Mondays Made’s lean team to operate more efficiently as the business scales. Working with a globally recognized logistics provider like FedEx also reassures customers from the moment they place an order, giving them confidence that their gifts will arrive safely.

Beyond day-to-day shipping, FedEx helps Mondays Made navigate the complexities of global e-commerce logistics as well. In 2025, when US tariff changes affected cross-border shipments, FedEx guided Mondays Made through a shift to a Delivered Duty Paid (DDP) model. This adjustment allowed the brand to absorb duties upfront and eliminate unexpected fees for shoppers, ultimately strengthening customer trust and conversion rates in a key overseas market.

Through FedEx’s global network, the small business can confidently reach customers in over 220 countries and territories, fulfilling orders consistently while maintaining the same high standard of customer service regardless of location.

Making Mondays better for customers worldwide

Looking ahead, Mondays Made plans to continue expanding its international presence through both physical retail and cross-border e-commerce, while preserving the design intentionality and customer experience that define the brand.

The founders also intend to focus on meaningful engagement: from educating customers about their materials and designs, to donating 10% of their profits to charitable initiatives like the Malala Fund. These actions reinforce the brand’s purpose-driven identity, which resonates with global customers and strengthens long-term loyalty.

Mondays Made’s journey illustrates the power of purpose-driven entrepreneurship supported by reliable e-commerce logistics. As more SMEs across Asia pursue global expansion, Mondays Made shows that consistent delivery performance, transparency, and customer-centric solutions are key to sustainable growth.

With FedEx’s support, Mondays Made can continue delivering everyday joy to customers around the world.