How a seamless shipping integration helped Lily Charmed grow – and how It can help you too

As a growing business, you juggle many roles - from product creation to customer service, marketing, and shipping. And when your time is precious, inefficient processes can be a major roadblock to growth.

That’s where the right strategic allies can make all the difference.

In this video, you'll hear directly from Lily Charmed, a UK-based jewelry brand that turned shipping chaos into streamlined simplicity by integrating FedEx with Shiptheory. Before the switch, their team was juggling multiple platforms, manually matching shipping labels with orders, and risking errors - especially during peak seasons like Christmas and Black Friday.

By working together with FedEx through Shiptheory’s automation tools, Lily Charmed saved hours every day, reduced mistakes, and confidently expanded into international markets, including Canada and the U.S. With FedEx’s International Connect Plus service, they now ship with reliability, competitive rates, and peace of mind.

This success story shows how logistics doesn’t have to be a headache. Whether you’re shipping within United Kingdom or reaching customers across borders, integrating your systems can unlock new markets and free your team to focus on what matters most - growing your business.

Watch the video below to see how FedEx helped Lily Charmed simplify shipping and scale their brand.