Four best practices for running your business

Keep investing in your employees

Many business owners train new team members-and that's it. Look for ongoing opportunities to educate yourself and your staff Maybe it's completing an online course, organizing a workshop, or participating in association events.

• Your employees gain knowledge and confidence. This may reduce turnover and rehiring costs for you.
• Your customers get better service, which keeps them coming back.

Promote yourself within the community

Establish a local presence to differentiate yourself from the competition.

• You could host an in-store event to attract customers. For example, have a holiday party with festive treats and discounts. You could also order FedEx merchandise to give away, like pens and keychains. It will help keep your business top of mind-and FASC owners get a 10% discount.
• Look for local groups related to your line of work. Networking is a great way to meet people and spark new ideas.

Prioritize sustainability

It's not just about protecting the environment. Today's consumers expect businesses to care about the planet.

Recent stats show that 80% of worldwide consumers will pay up to 5% more for sustainable products. And 64% of Gen Z shoppers prefer to buy products with eco-friendly packaging.

• Look for recyclable bags or boxes you can use for customers' purchases.
• Stock up on reusable and recyclable FedEx packaging. You can order it for free.
• Explore smart lighting and heating options. You can cut down on energy use and save money.

Listen to customer feedback

Input from your customers helps you improve. And customers feel valued when you respond to their complaints or questions.

• Send a survey or poll via email.
• Make conversation in-store.
• Pay attention to your social media comments and online reviews.