Seven Best Design Apps for Small Business

Man and women working on a portrait design on two computer at desk


A successful marketing strategy is essential to your small business, and design plays an important role. Luckily, you don’t need to be a graphic designer to create a sleek and professional look for your brand. Whether you need stand-out marketing materials, the perfect font for your website or attention-grabbing infographics, these best design apps for small business owners cover a variety of design needs.

Taking on the creative and visual side to your business is rewarding—and can also save you money. Read on to learn more about how these seven tools for easy design can elevate your small business marketing plan.

1. Canva

Canva is an intuitive online design platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a huge selection of templates ranging from presentations, social media graphics, posters, apparel to videos, plus a huge library of over 60 million fonts, stock photography, illustrations, video footage and audio clips, anyone can take a brand or an idea and create something impactful.

We're excited to showcase the Canva platform as part of our design studio. From business cards to flyers and posters, choose your template from within our design studio; perfect your project and order printed copies of your business materials to support your digital marketing efforts.

2. Adobe Lightroom

Adobe Lightroom lets you edit, color correct and add visual effects to images. Manually edit photos using its easy design tools or use Lightroom’s selection of presets for one-click color enhancements. Presets save precious design time and provide a visually cohesive look across all of your brand’s photos. Edit photos on your computer or download the mobile app to create beautiful website and social media images while on the go.

3. Placeit

This invaluable platform comes with more than 52,000 preloaded templates in a variety of themes. Placeit includes tools to create digital designs—including logos, marketing materials and social media posts—and branded merchandise, like t-shirts, tote bags and mugs. Download individual templates from Placeit or choose a monthly or annual subscription plan for unlimited options.

4. Google Fonts

Standard font options—like Helvetica and Arial—are classic choices, but opting for a couple of unique fonts adds a cool and stylish touch to your branding. Google Fonts is an excellent resource for your small business design. Its library includes nearly a thousand free fonts in a variety of styles. After choosing your fonts, download them as a zip file to your computer, so they’re available to use across your other design software.

5. Urban Fonts

If you don’t know where to start when looking for fonts, this site lets users can download their fonts as zip files—similar to Google Fonts—but its library offers even more selection. Urban Fonts has over 30,000 choices—including over 8,000 free options—to use across your business designs. From traditional serif and sans serif to creative calligraphy and typewriter styles, you’ll find the perfect font that packs a punch.

While most fonts provided on the site are freeware, some trial versions may require the purchase of a commercial license or contain a limited character count. Remember to review all files in your downloads for any information on usage and licensing.

6. ColorZilla

A cohesive color palette is an essential step in your small business design and branding. ColorZilla is a browser extension for Chrome or Firefox that lets you create and design customized color palettes. Use the eyedropper tool to save any colors you see while browsing the web. ColorZilla will tell you the hex codes for each of your customized colors, so you can recreate the exact shade across other design platforms you use.

7. Infogram

Professional infographics add a sleek touch to small business websites, business reports and social media posts. Assemble your data in one of Infogram’s 140 templates and customize it with your branding colors, fonts and logo. For an extra touch, make your digital infographics interactive or add an animation feature. Infogram is available on desktop and mobile app, allowing you to create professional materials in the office and on the road.

A brochure on a table



A brochure on a table

7. Infogram

Professional infographics add a sleek touch to small business websites, business reports and social media posts. Assemble your data in one of Infogram’s 140 templates and customize it with your branding colors, fonts and logo. For an extra touch, make your digital infographics interactive or add an animation feature. Infogram is available on desktop and mobile app, allowing you to create professional materials in the office and on the road.

These tools for small business owners make it easy to create eye-catching visuals that grab your target market’s attention. Once you’ve developed your marketing materials, upload your designs to our site and print high-quality copies of your business cards, sales flyers and informational brochures. Printed materials can be picked up from your nearest FedEx Office store or shipped directly to you. As you get your small business off the ground, make the most of the wide selection of design software for small businesses to create visuals that perfect your brand.

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