8 Steps to Drive Traffic to Your Website and Grow Your Business

Male entrepreneur looking at website traffic on computer screen


Your website acts as your digital storefront, making it possible to do business anytime, anywhere. If you’re stuck on how to drive traffic to your website, these tips can help you grow your small business and get your brand noticed.

You don’t want to bring in just any website traffic—you want your visitors engaged in your content, products and services. Whether you’re working with a sizeable marketing budget or looking for free ways to improve website traffic, these eight ideas can help reach your target audience and increase visits to your site.

1. Create online ads

Online banner ads and social media promotions are a sure-fire way to get traffic to your website. Use Google Ads to customize your digital advertising, so the right people see it. The price of online ads varies based on the platform and how far you want the promotion to reach, but you can get started on a small budget.

2. Boost your search engine optimization (SEO)

SEO determines how high you rank on search sites like Google and Bing. The higher your SEO, the more likely consumers are to come across your website. Improve your ranking and drive traffic to your website with an affordable—or free—plan through sites like Yoast and SEMrush. These platforms help enhance your SEO by implementing high performing keywords and meta descriptions on website pages and blog posts.

3. Make the most of content marketing

Add a blog section to your website and post informative articles about your industry and expertise that benefits your audience. Engaging and useful blog articles can attract traffic to your website and encourage readers to stick around to see what else your site has to offer.

4. Optimize your My Business listing on Google

When you Google a business or service in your local area, you’ll see a series of My Business listings at the top of Google search. A properly optimized listing helps you rank higher for consumers in your area and is an effective way to bring more traffic to your website. Create a free account with Google and fill in information related to your business, including:

  • Your website link
  • Contact details
  • Hours
  • Photos
  • FAQs

5. Get social

Depending on your product and target audience, Facebook, Instagram, Twitter, Pinterest and LinkedIn are all excellent platforms to increase visitors to your site. Promote products and new blog content by sharing links with your followers. When you’re not sharing links, keep your followers engaged with updates about your business, conversation starters and occasional live streams with behind-the-scenes footage.

6. Use email marketing

An email newsletter can help drive your current customer base to your website. Send emails alerting customers about sales, new products and new blog posts, and encourage readers to open the email with a compelling subject line. Stick to one or two emails a week—more than that seems spammy. To create a sleek newsletter template and organize your email list, consider a software option like Mailchimp or ConvertKit.

7. Regularly analyze your website traffic

Once you’ve implemented a few methods to get traffic to your website, a platform like Google Analytics helps track what’s working and where you can make changes. Tracking your website’s analytics gives you important information like:

  • Where your website traffic is coming from
  • The busiest times for your website
  • Audience demographics

These insights help identify which digital marketing strategies are working best, so you can focus extra attention on those areas.

8. Promote offline

Leverage offline promotions to send visitors to your website. Physical marketing materials like brochures and business cards reach a different audience than online advertising. Use FedEx Office to design and print eye-catching marketing materials that encourage potential customers to visit your website. Include a call to action that gives them a reason to visit, such as:

  • Scheduling a free consultation
  • Checking out new products
  • Subscribing to your email newsletter
  • A code offering an exclusive promotion or discount
A brochure on a table
A brochure on a table

Leverage offline promotions to send visitors to your website. Physical marketing materials like brochures and business cards reach a different audience than online advertising. Use FedEx Office to design and print eye-catching marketing materials that encourage potential customers to visit your website. Include a call to action that gives them a reason to visit, such as:

  • Scheduling a free consultation
  • Checking out new products
  • Subscribing to your email newsletter
  • A code offering an exclusive promotion or discount

When your printed materials are complete, you can have them sent directly to you or pick them up from your nearest FedEx Office.

Implement a few of these options into your marketing routine, and you’ll be bringing more traffic to your website in no time. Convert your traffic into leads with a prominently displayed call to action, attention-grabbing landing pages and lead capture forms. For the best online experience, optimize your site for mobile and desktop visitors. The FedEx Small Business Center has the tools you need to succeed at each step of your journey.

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