Digital marketing insights for small business

Free advertising strategies for small business

What business can say no to free advertising? Here are some ideas to get you started before you start investing the big bucks.

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Tips for digital marketing

Get insights on digital marketing from FedEx Small Business Grant winners. They touch on social media, analytics, and how to create good content.

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Seven tips for peak planning

Get advice from FedEx Small Business Grant Contest winners on how they make the most of their peak season.

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Free online marketing tools every entrepreneur should know

Here's a round up of must-have tools to help run your business marketing faster and more efficiently (bonus, they're all free!).

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Grand Reopening Ideas Following a Disaster or Crisis

A grand reopening sign is a welcomed sight after a disaster or crisis. These tips can help you get your business up

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Graphic design ideas to perfect your business branding

Strong branding is the key to success. Make a splash and keep your brand cohesive with clever graphic design ideas.

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Intro to content marketing for small business

An introductory look at content marketing, covering what is it, its benefits and how to get started for your business.

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Digital & print marketing mix

Choose the right print marketing strategy, backed with stats from the FedEx Office® print survey, and get insights from Small Business Grant winners.

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How to create a marketing budget plan

Wondering how to do a marketing budget? FedEx Office has the tools and insights to help you create the perfect marketing budget for a small business.

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How to drive more traffic to your website

Today, it's often easier to drive customers to your website to browse options, make an appointment or place an order for pickup or delivery.

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How to get Google reviews in seven steps

Positive Google reviews can build customer trust and also help your business show up in local search results. Here’s seven steps to good reviews.

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How to tell you brand story

Liz Powers, co-founder of ArtLifting, shares why it's important to tell your brand story and how to craft a compelling story.

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Small Business Saturday marketing ideas for business owners

For some, Small Business Saturday can be more important than Black Friday. Get creative ideas to market your business in preparation for the big day.

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How to tell you brand story

Liz Powers, co-founder of ArtLifting, shares why it's important to tell your brand story and how to craft a compelling story.

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Make shop small work year-round

Get four tips from HeidiJHale Designs on how they promote and grow their business utilizing the shop small movement.

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Make shop small work year-round

Get four tips from HeidiJHale Designs on how they promote and grow their business utilizing the shop small movement.

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Improve your paid social media and SEM strategy to reach your audience

Get tips to build and improve your social media strategy for reaching your target audience.

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New product launch strategy: How to market for your small business

To run a small business, you need to know how to get people to buy your product. Follow these tips to create a successful new product launch strategy.

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Setting brand guidelines to get your business off the ground

Guidelines are the backbone to strong brands. Make sure potential customers know what your company is all about with consistent business branding.

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How to determine how much to spend on advertising

How much does advertising cost each year? Set your budget and decide the best use of marketing dollars for your small business.

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Creating a content strategy that helps you connect with your customers

"Waterlust shares their businesses insights and advice on creating an effective content marketing strategy, especially amid COVID-19."

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Turn your passion into a brand

Ebun Olaloye, owner of Live Breathe Futbol, shares his key insights on launching a passion brand. Learn about tapping customer experience and marketin

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Turn your passion into a brand

Ebun Olaloye, owner of Live Breathe Futbol, shares his key insights on launching a passion brand.

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Use social media to boost sales

Get tips for building a social media strategy and boosting your small business peak season success.

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