Marketing Materials to Help Your Small Business Make a Big Impact

Woman reading a brochure at an atrium welcome desk


Print marketing materials are one of the most powerful advertising tools available to small businesses. Brochures, posters and postcards can boost your visibility and reach customers, and adding a mix of printed marketing materials in your marketing strategy offers several benefits. 

Benefits of promotional materials

  • Add a personal touch

    Printed promotional materials—like postcards and brochures—are more personal and meaningful than online ads. Whereas online marketing materials can sometimes seem spammy, printed materials are typically seen as more genuine and trustworthy.

  • Save on costs

    Print marketing doesn’t need to blow your budget compared to online advertising. Use FedEx Office’s templates to create stunning marketing materials without the added expense of a graphic designer.

  • Reach a new set of consumers

    Venturing away from your tried-and-true marketing tactics is an excellent way to get your business in front of a new set of eyes. To maximize your reach, create new print marketing materials and display them in areas where your target market tends to spend time.

Popular types of marketing materials to grow your business

An effective print marketing strategy can help you reach your target audience and engage potential consumers. Consider adding these five printed promotional materials to your campaign.

1. Brochures

A simple tri-fold brochure can hold a lot of information. Design a compelling front page, and include detailed information and images that will get consumers interested in your business.

2. Postcards

Mailing postcards can grab new consumers’ attention or remind past customers about the products or services you offer. Create a cover that stands out and include useful information on the back, such as a brief description of products, customer testimonials and contact details.

3. Flyers

Hand out flyers to people you meet or display them in areas most frequented by customers. Your promotional materials need to stand out, so create an eye-catching design and include relevant business and product information.

4. Posters

Make an impact by strategically placing a handful of posters in prominent areas. Make sure your posters are readable from a distance and keep them visually appealing by avoiding too much text.

Flyers on a table


Flyers on a table

3. Flyers

Hand out flyers to people you meet or display them in areas most frequented by customers. Your promotional materials need to stand out, so create an eye-catching design and include relevant business and product information.

4. Posters

Make an impact by strategically placing a handful of posters in prominent areas. Make sure your posters are readable from a distance and keep them visually appealing by avoiding too much text.

5. Business cards

Always have a supply of business cards on hand—you never know when you’ll meet someone who can benefit from your products or services. Include your logo, contact information and website address. For an extra touch, add short customer testimonials on the back.

Tips to design and print your marketing materials

FedEx Office makes it easier than ever to create attention-grabbing print marketing materials. Get started by picking a template for the promotional materials you want to create – brochures, postcards, flyers, posters and business cards are only some of the many options available. Keep these tips in mind to make sure they stand out.

  • Stick to a uniform design

    Everything you create should follow a similar design that complements the overall theme of your brand. Use the same color palette and fonts across all print materials, and add your company’s logo front and center.

  • Go for quality

    No matter how sleek and professional your design looks, it will instantly be diminished by poor-quality paper. Printing your promotional materials with FedEx Office guarantees top quality to ensure you make a good first impression.

  • Add a CTA

    All good marketing materials need a call-to-action to give your target audience a nudge toward what you want them to do next. Some examples of CTAs include:

    • Encouraging them to call for a free consultation
    • Visiting your website
    • Subscribing to your newsletter
    • Stopping by your shop to see new products

Print marketing materials offer a tangible aspect to your business strategy and are an essential part of any successful campaign. FedEx Office has the tools you need to succeed and grow your brand at each step of your journey.

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