Tech Chat with Small Businesses

Choosing a platform is serious business. Get tips from Brian and others on their picks, from start to scale. Find out which tools can help you diversify and expand to new channels — and how automation and integrating your apps can increase productivity.

Michael says email marketing is more than alive and well — it changed his business. Learn which platform he uses and what works for his peers. Plus, get tips on how you can create professional-looking images and graphics. Advertise online. And choose a CRM platform that helps you understand your customers’ behavior.

Kat shares how social media gives a boost to brand awareness — and the chance to interact one-on-one with customers. Use tools to track user data so you can run targeted ads and build a following. And find out how you can scale up to launch a tactical, wide-ranging social presence.

Hannah and her friends have ideas on how you can make your website your workhorse. Check out tools that can get you a higher SEO ranking. Use heatmaps to optimize your site and content. Improve cart conversion to recover lost sales. And provide customer support that will build trust and loyalty.

Andrea knows operations keep your business’ wheels turning. Accounting, payroll, taxes. Expenses, invoices, payment collections. All are necessary, and all are potentially complex. Learn which tools your peers rely on to keep finances in order and their teams taken care of.  

Getting your product to your customer on time is essential to your success. Get insights from Jeanne and other small-business owners on software that can help you manage your inventory, especially as you scale and SKUs soar. And learn about tools that can help create a seamless fulfillment process — from order entry to the front door.