Brian Munoz of Penny Luck

Tech Chat: Platform management

Tech Chat: Platform management

Get small-business owners together in a room, and the first question we’ll ask is “Which platform is your site built on?” Every time. Because it’s the foundation of an online business. I’m Brian, owner of Penny Luck. Check out what’s worked for me and my peers.

Get small-business owners together in a room, and the first question we’ll ask is “Which platform is your site built on?” Every time. Because it’s the foundation of an online business. I’m Brian, owner of Penny Luck. Check out what’s worked for me and my peers.

No pressure. But choosing your platform is the most
important decision you’ll make.

The good news is there’s no shortage of viable options. The bad news is there’s no shortage of viable options. Whether you’re a start-up or scaling, make sure you do your research. Choose the platform that gives you the functionality to deliver the customer experience you envision—and makes you a competitive online presence.

Platforms

Paul Pallas of SWISCO

“Magento is an open-source platform. It has zero license fees, and you can choose your own hosting service. That’s great, but what really sets them apart is their flexibility to customize. If that’s critical for your e-commerce platform, Magento is a great choice.”
—Paul, SWISCO

Paul Pallas of SWISCO
David Patrick of Shark Wheel

“BigCommerce is solid when it comes to handling orders, products, sales analytics, marketing tools, and customers. It supports thousands of products and variations and is hassle free once it’s up and running. It may not be ideal for start-ups, or those who don’t want to pay for custom coding.”
—David, Shark Wheel

David Patrick of Shark Wheel

Channel management

As you scale, you can use a platform that lets you expand your business to other channels. Diversifying gives you the opportunity to create new revenue and add to your customer base.

Web integration

Be more productive. Connect your apps to each other so they can communicate and cooperate without any effort on your part. You can automate tasks and create workflows. And setup is easy.

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