Kat Samardzija of Locker Lifestyle

Tech Chat: Social media

Tech Chat: Social media

Hi, I’m Kat, owner of Locker Lifestyle. Social media is a top priority for my business. Let me share some of my favorite tools and resources with you — with a little help from some of my small-business peers. We’ll tell you what’s helped us.

Hi, I’m Kat, owner of Locker Lifestyle. Social media is a top priority for my business. Let me share some of my favorite tools and resources with you — with a little help from some of my small-business peers. We’ll tell you what’s helped us.

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You should be more social.

Social marketing is a cost-effective way to create brand awareness and target your audiences. You can engage your customers one-on-one for real-time customer service that builds loyalty and helps you grow. You can track
user data and run targeted ads. And you can optimize your platforms for a more wide-ranging social presence.

Social marketing is a cost-effective way to create brand awareness and target your audiences. You can engage your customers one-on-one for real-time customer service that builds loyalty and helps you grow. You can track user data and run targeted ads. And you can optimize your platforms for a more wide-ranging social presence.

Kat Samardzija of Locker Lifestyle

“You can use Mojo to create animated graphics for Instagram stories. It’s easy to format images, text, and colors to engage with customers. New templates and text styles are added every month!”
—Kat, Locker Lifestyle

Kat Samardzija of Locker Lifestyle

“Splice is a mobile app that lets you do quick edits to videos. You can easily upload B-roll and your own videos, as well as music, to piece together content for your social media and
pitch videos.”
—Kat, Locker Lifestyle

“Instagram ads are an easy way to take advantage of location-based marketing using tagging
and hashtags.There’s a fee, but you can set a budget. As the ad runs, you can track your
reach and engagement. If they’re not the results you want, you can adjust.”
—Kat, Locker Lifestyle

“Instagram ads are an easy way to take advantage of location-based marketing using tagging and hashtags.There’s a fee, but you can set a budget. As the ad runs, you can track your reach and engagement. If they’re not the results you want, you can adjust.”
—Kat, Locker Lifestyle

Kelly McCollum from Yellow Scope with co-founder

“With Facebook ads you can reach your target audience in a very cost-effective manner. And you can vary your budget as needed — start small and increase as the budget allows. This is great for both start-ups and scaling businesses.”
—Kelly, Yellow Scope

Kelly McCollum from Yellow Scope with co-founder
Greg Charlap of Pampered Tot

“Posting product videos on YouTube is a great way to engage your buyer and tap into an incredible amount of traffic. You increase your visibility and appear in other search engines. Plus, you can link to your other accounts and email.”
—Greg, Pampered Tot

“Posting product videos on YouTube is a great way to engage your buyer and tap into an incredible amount of traffic. You increase your visibility and appear in other search engines. Plus, you can link to your other accounts
and email.”
—Greg, Pampered Tot

Greg Charlap of Pampered Tot

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