Hannah Garrison of Wear Your Music

Tech Chat: Website optimization

Tech Chat: Website optimization

Hi, I’m Hannah, owner of Wear Your Music. Your small-business website can deliver big-business results. You just need to make it work hard for you, from start to scale. Here, I share some of my own tips — and get a little help from some of my small-business peers.    

Hi, I’m Hannah, owner of Wear Your Music. Your small-business website can deliver big-business results. You just need to make it work hard for you, from start to scale. Here, I share some of my own tips — and get a little help from some of my small-business peers.    

Get them there and keep them there.

Your website shouldn’t just exist. It should attract customers and give them a reason to stay and shop. Check out how some of our favorite SEO and heatmapping tools can help make that happen. Plus, learn how you can recover abandoned carts and provide customer support that will convert sales.  

You know you need to rank high in search results. But there’s so much competition. From meta descriptions to keywords, there are a variety of tools that can help you make the climb.

Lauren Bercier of Something Borrowed Blooms

“HigherVisibility is a great third-party tool for an SEO audit. It’ll identify deficiencies. Help make sure your web pages can be found by search engines. And give you ideas for the best keywords to drive your sales. They even help optimize your content to keep customers coming back.”
—Lauren, Something Borrowed Blooms

Lauren Bercier of Something Borrowed Blooms
Karen Conroy of Fundraising for a Cause

"Klevu uses AI to learn how shoppers search your site. Then it optimizes the search results to give your customers a seamless experience. It autocompletes queries and even detects inflections. And you can use a synonym feature that allows you to put in multiple meanings for one word."
—Karen, Fundraising for a Cause

Karen Conroy of Fundraising for a Cause

Heatmapping

Color-coded hot spots show you in real time how visitors engage your site. Where do they get tripped up? Where do they linger? Is the right content in the right place? All great questions, and heatmapping gets answers.

Cart conversion

Abandoned carts means abandoned revenue. Boost conversions and recover lost sales with the help of these easy-to-use apps. 

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