Tech Chat: Website optimization
Hi, I’m Hannah, owner of Wear Your Music. Your small-business website can deliver big-business results. You just need to make it work hard for you, from start to scale. Here, I share some of my own tips — and get a little help from some of my small-business peers.
Hi, I’m Hannah, owner of Wear Your Music. Your small-business website can deliver big-business results. You just need to make it work hard for you, from start to scale. Here, I share some of my own tips — and get a little help from some of my small-business peers.
Get them there and keep them there.
Your website shouldn’t just exist. It should attract customers and give them a reason to stay and shop. Check out how some of our favorite SEO and heatmapping tools can help make that happen. Plus, learn how you can recover abandoned carts and provide customer support that will convert sales.
Search optimization
You know you need to rank high in search results. But there’s so much competition. From meta descriptions to keywords, there are a variety of tools that can help you make the climb.
“HigherVisibility is a great third-party tool for an SEO audit. It’ll identify deficiencies. Help make sure your web pages can be found by search engines. And give you ideas for the best keywords to drive your sales. They even help optimize your content to keep customers coming back.”
—Lauren, Something Borrowed Blooms
"Klevu uses AI to learn how shoppers search your site. Then it optimizes the search results to give your customers a seamless experience. It autocompletes queries and even detects inflections. And you can use a synonym feature that allows you to put in multiple meanings for one word."
—Karen, Fundraising for a Cause
Heatmapping
Color-coded hot spots show you in real time how visitors engage your site. Where do they get tripped up? Where do they linger? Is the right content in the right place? All great questions, and heatmapping gets answers.
"I got to watch people walk around my store. It was like sitting on someone's shoulder and watching them experience this store for the first time...It made me able to build a better store front."
—Hannah, Wear Your Music
Cart conversion
Abandoned carts means abandoned revenue. Boost conversions and recover lost sales with the help of these easy-to-use apps.
“It's not an auto-generated email. It's a human being, there to answer [your customers’] questions and walk them through the completion of their sale."
—Hannah, Wear Your Music
“It's not an auto-generated email. It's a human being, there to answer [your customers’] questions and walk them through the completion of their sale."
—Hannah, Wear Your Music
Need shipping support?
Questions about an existing shipment? Have an account-related challenge? Need tech support for fedex.com or FedEx® software? Our customer support team is here to help.
Don’t ship without discounts! Open a FedEx business account to save on eligible FedEx Express®, FedEx Ground®, and FedEx Freight® services. Also become eligible for My FedEx Rewards.
Got a quick question? We have a quick answer. Initiate a sales chat to ask questions about shipping options and solutions for your unique logistics needs.
Need help choosing the services and tools that fit your company? Sometimes you need to speak with a person. Fill out the request form and a FedEx sales consultant will call you in 1–2 business days.
The views, information, and opinions expressed on this page are solely those of the contributor providing the content or review and do not necessarily represent the views of FedEx Corp., its subsidiaries, or its employees (“FedEx”). FedEx does not make any warranties as to the completeness, reliability, or accuracy of this information. The content is intended to be used for informational purposes only. It is important to do your own analysis based on your business needs before using any third-party products or services. Any actions you take upon the information on this page is strictly at your own risk.
The links being provided are as a convenience and for informational purposes only; they do not constitute an endorsement or an approval by FedEx of any of the products, services, or opinions of the corporation or organization or individual. FedEx bears no responsibility for the accuracy, legality, or content of the external site or for that of subsequent links. Contact the external site for answers to questions regarding its content.