Fun and Creative Yard Sign Messages to Attract Customers

 We love our hospital workers yard sign


As social distancing guidelines take effect, yard signs are an increasingly popular way to get your message across from a distance. A yard sign for your small business can:

  • Let people know you’re hiring
  • Welcome new and old customers back after a closure
  • Advertise a special event
  • Congratulate graduating students and staff

Returning customers can see business updates, store hours, curbside pickup instructions and promotions without having to leave their cars.

Plus, outdoor signs and banners are a way to attract new customers and impulse buyers who otherwise might not know what you sell or your business hours.

Examples of yard sign messages

Add some extra oomph to the outside of your business and capture the attention of passersby with these four lawn sign ideas.

1. “Now open” and “welcome back” yard signs

Whether you temporarily closed for renovations, moved locations or shut down due to pandemic-related guidelines, a customized “now open” or “welcome back” yard sign is a great way to alert customers that you’re back open for business. Devoted customers will be pleased to see signage that shows you’ve reopened, and passing foot traffic may impulsively stop in to browse and say hello. When creating your welcome back sign, consider including:

  • Updated store hours
  • Special reopening promotions
  • New services offered like curbside pickup or delivery
  • Safety and social distancing guidelines

2. “Now hiring” lawn signs

If you’re on the hunt for new staff, “now hiring” yard signs can help prospective new employees find you and accelerate the hiring process. They’re easier to see than a window sign and encourage interested individuals to inquire about the open position.

To attract qualified applicants, create a custom, eye-catching sign that includes:

  • The job you want to fill
  • Any requirements, like minimum age, a vocational license, college degree or related experience
  • Your contact information

Remember to keep your message short and concise—a cluttered yard sign is hard to read and may dissuade qualified applicants from reading it.

3. Event yard signs

Even with social distancing it’s still possible to hold small-scale events while ensuring patrons remain six feet apart. Whether you’ve hired a local musician for your restaurant or are holding a fundraising event, it’s worth promoting – especially when people are eager to get out of the house. Design and post a yard sign in the days and weeks leading up to the event, and consider including:

  • Date and time of the event
  • How to purchase tickets
  •  RSVP instructions
  • Local health guidelines

4. Graduation yard signs

Support your local students by displaying a lawn sign congratulating the graduating class. If your business employs teens or caters to a younger crowd, yard signs displaying your employees’ senior portraits and names are a nice way to show your appreciation to the local community and your staff.

What makes a good yard sign?

Follow these go-to tips to design a yard sign that stands out.

  • Use bright, bold colors

Bright colors that pop let drivers spot your yard sign from the road and should help pedestrians see it from a block away. Stick to brand colors that are cohesive with your storefront and logo and make sure the background color contrasts with the hues you’re using for text. For example, pink letters against an orange background blend together from afar, but pairing light white and yellow with dark shades like black, navy, forest green, or red makes the text stand out.

Realtor Yard Sign
Realtor Yard Sign
  • Use bright, bold colors

Bright colors that pop let drivers spot your yard sign from the road and should help pedestrians see it from a block away. Stick to brand colors that are cohesive with your storefront and logo and make sure the background color contrasts with the hues you’re using for text. For example, pink letters against an orange background blend together from afar, but pairing light white and yellow with dark shades like black, navy, forest green, or red makes the text stand out.

  • Use bright, bold colors

Bright colors that pop let drivers spot your yard sign from the road and should help pedestrians see it from a block away. Stick to brand colors that are cohesive with your storefront and logo and make sure the background color contrasts with the hues you’re using for text. For example, pink letters against an orange background blend together from afar, but pairing light white and yellow with dark shades like black, navy, forest green, or red makes the text stand out.

  • Stick to legible fonts

Sans serif fonts like Times New Roman, Georgia or Helvetica – and others like Impact and Futura—are easy to read from a distance. There’s a time and a place for funky fonts like Bradley Hand and Papyrus, but they don’t belong on signs that are meant to be read quickly.

  • Text size matters

People shouldn’t have to squint to read your yard sign. Make sure the print is large enough for everyone, especially those who aren’t blessed with 20/20 vision.

Yard signs let the public know that you are open and abiding by current health guidelines. FedEx Office can help you design and print an eye-catching sign that attracts new and old customers to your business.

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