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Printer-Friendly Using Timely, Dependable Delivery as a Competitive Advantage

An Oregon-based office and school-supplies wholesaler wins with timely and dependable FedEx Ground® delivery.
For Beaverton, Ore.-based C2F Inc. — a wholesale distributor of fine-art, graphics, craft, office and school supplies — timely and dependable delivery is essential to sustaining its competitive market position.

"Our primary customers are retailers who need to keep their stores stocked but want to avoid safety stock to keep their expenses down," says Patricia Schafer, C2F executive vice president. That means the company has to deliver any of its 18,000 products quickly and at a reasonable cost.

Delivery speed becomes even more important when C2F is shipping to areas of the country where customers are accustomed to short transit times.

“While we do have three locations, in Oregon, Pennsylvania and Hawaii,” Schafer says, “we must consider our competitors’ locations and rely on transit times that are at least equal to our competition to meet our customers’ demands for timely shipments in those geographic areas.”

Tools for success
To meet that competitive challenge, C2F turns to FedEx Ground.

“We strive for transit times of three or fewer days to help meet [customer] needs. And FedEx Ground helps us deliver on that goal,” says Schafer. “Over and over again, FedEx Ground proves that they can provide faster transit times while maintaining on-time service levels.”

On the inbound side, the faster transit times from FedEx Ground have reduced C2F’s holding inventory, which has in turn reduced the company’s expenses. “We’re able to carry lower inventories because our buyers are watching lead times on our systems and monitoring transit times and service levels,” says Schafer.

As a service to its retailer customers, C2F also ships directly to their customers via FedEx Home Delivery®.

“The consumer is not very patient, and the competition, especially online, is intense,” Schafer says. “We recognize that high customer service standards are critical to the success of these retailers, so we depend on the fast transit times and high service levels of FedEx Home Delivery.”

FedEx Ground
FedEx Home Delivery
C2F Web site