Ecommerce insights and trends

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Where, how, and why your customers buy matters. Get key takeaways from data and work toward your ideal customer experience.

2025 Ecommerce Trends snapshot

Convenience will dominate

97% of consumers have abandoned a purchase due to inconvenience

An enhanced post-purchase experience is crucial

87% of online shoppers favor customizable shipping offerings

Shift towards differential engagement and personalization

51% of Gen Z discover new brands via TikTok and 40% via Instagram

Source: A FedEx thought leadership report for the key e-commerce trends to watch in 2025, Harnessing emerging trends to drive business growth

2024 Holiday post-peak snapshot

Advanced-Tech Shopping

54.5% of online purchases were driven by smartphones in 2024

Budget-Conscious Buying

90% of consumers turn to deals and sales for purchases

Gifting experiences

65% of consumers favored gifting ‘experiences’ or tangible items

Shift back to local

71% of consumers preferred supporting local retailers

Source: 2024 holiday shopping season: post-peak insights report, A closer look at the key takeaways from the 2024 holiday season to help grow your business

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Deliver on customer expectations

Turn browsing into buying by giving customers what they want.

81% of shoppers will add more items to their order to get free shipping

62% of consumers are more likely to buy online if the retailer offers free returns

38% of shoppers expect overnight service when they pay for shipping

Source: FedEx 2024 Ecommerce Merchant Report, Turn browsing into buying

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Build customer loyalty with easy returns

Learn how to simplify returns for you and your customers—and keep them coming back.

39% of consumers said that free return shipping was a factor when shopping online

86% of online shoppers have checked a retailer’s return policy before buying

Source: FedEx, Building loyalty through returns: See how retailers are growing their business through seamless returns

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