Fulfillment processes
and inventory tips
Boost sales and customer loyalty
with a solid fulfillment strategy.
Boost sales and customer loyalty with a solid fulfillment strategy.
Enhance your customer journey from start to finish
Ecommerce customers have high expectations. From checkout through delivery, they want the entire shopping experience to be seamless and simple. Optimizing your ecommerce fulfillment process accomplishes that.
First things first: What exactly is ecommerce fulfillment? It’s the logistics of managing online orders. It starts when you create or order a product to sell, and continues until the item is delivered—or returned. Here’s the fulfillment process:
Business develops or orders product
Business receives and stores product
Customer orders online
Business packs item for delivery
Business creates shipping label
Business transfers product to carrier
Carrier delivers item
Business processes return (if applicable)
Business creates shipping label
Business transfers product to carrier
Carrier delivers item
Business processes return (if applicable)
Need help streamlining your ecommerce fulfillment process? Talk with one of our sales professionals.
Six ways to create an optimal ecommerce fulfillment process
A solid fulfillment process doesn’t just happen. It takes consideration and planning. Use these steps to stock up wisely, save time and money, and gain repeat customers.
1. Improve inventory management
Creating a positive customer experience begins with efficient inventory management. You need to order wisely— especially during the busy season. See our inventory management insights and follow these four tips.
2. Optimize order fulfillment
Spend less time and money getting packages out the door. Start with an assessment of your fulfillment process. Next, develop a strategy for managing backorders. You’ll be able to anticipate them much better.
3. Pick the proper packaging
The right packaging can help reduce damage and costs— especially when sending specialty items. And packing properly can help you ship more sustainably. Get ideas from other business owners and see packaging options.
4. Ship strategically
Smart shipping choices benefit your bottom line. First, open a free FedEx account to get discounts. Next, consider these shipping tips and compare services. Looking for international guidance? Check out global shipping options.
5. Communicate during delivery
Provide customers with tracking numbers so they stay updated. FedEx Delivery Manager® also keeps them informed with notifications and picture proof of delivery. Download promotional FedEx Delivery Manager and picture proof of delivery materials.
6. Create loyalty through returns
An easy returns program can keep customers coming back. See one business’s success story or check out other returns articles. Make things simple for customers with label options including QR codes and no-label and no-box returns.
More to explore in ecommerce
Ecommerce home | Choosing a platform | Shipping | Fulfillment | Integration | International
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