Print marketing insights for small business

Free advertising strategies for small business

What business can say no to free advertising? Here are some ideas to get you started before you start investing the big bucks.

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Alternative uses for business cards 

From coupons to frequent punch cards, there are many ways to get the most out of your business card.

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Creating an effective customer advocate program

Building brand advocacy through can be simple if you offer excellent service and products and show loyalty to your brand ambassadors.

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Brand strategy ideas to get your small business off the ground

With the right brand strategy, small businesses can compete with big competitors. FedEx has the tools you need to get started.

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How to make a banner for your business

Banner design for business marketing requires inspiration, a strong message and attractive visual content.

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Choosing different types of banners

Selecting the right banner for your event can be overwhelming. From flags to hanging banners, learn how to choose from different styles to suit you.

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How to create a poster

Learn how to design your own poster with these tips to create a memorable, eye-catching business poster.

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Small business guide to canvassing

If you have a deal that's worth sharing with the whole neighborhood, here's how to get the word out effectively.

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Effective business card design

Good business card design helps you connect with potential clients. Keep your layout clear, simple and focused squarely on your ideal client.

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Creative yard sign message ideas

Yard signs are a great way to get your message across — at a distance.

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Graphic design ideas to perfect your business branding

Strong branding is the key to success. Make a splash and keep your brand cohesive with clever graphic design ideas.

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Green marketing examples to inspire your business

Sustainability is essential for your company’s success. These green examples can help your business reduce waste and increase brand awareness.

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Intro to content marketing for small business

An introductory look at content marketing, covering what is it, its benefits and how to get started for your business.

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Guide to VIP events and rewarding your best customers

Create value for customers through VIP event ideas that include access to discounts and special products.

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How to create successful customer loyalty programs

Loyalty programs for small businesses engage and reward customers and build long-term relationships

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How to create a marketing budget plan

Wondering how to do a marketing budget? FedEx Office has the tools and insights to help you create the perfect marketing budget for a small business.

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How to get Google reviews in seven steps

Positive Google reviews can build customer trust and also help your business show up in local search results. Here’s seven steps to good reviews.

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How to improve your business with a customer satisfaction survey

Discover how to create a customer survey that you can act on to help support and grow your business.

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How to make a brochure that gets your business noticed

A well-designed marketing brochure brings in new customers. Learn how to make a brochure that takes your business to the next level.

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How to sell on Etsy like a pro

What’s the cost to sell on Etsy? How does Etsy shipping work? Find all the answers to your questions about this popular site.

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Small Business Saturday marketing ideas for business owners

For some, Small Business Saturday can be more important than Black Friday. Get creative ideas to market your business in preparation for the big day.

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Inexpensive small business marketing ideas

Looking for small business marketing on the cheap? Check out these business promotion ideas to capture new customers and keep existing ones.

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Market with custom labels

See how custom e-commerce labels help you communicate with customers. They add six panels of brochure space to share coupons, recipes, and stories.

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How to create business cards

Does your business card tell your story? Follow these best practices when you make your own business cards.

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New product launch strategy: How to market for your small business

To run a small business, you need to know how to get people to buy your product. Follow these tips to create a successful new product launch strategy.

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Creative postcard ideas for your business marketing

From standard postcards for appointment reminders and beyond, here are some creative ideas to inspire your postcard marketing.

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Best marketing materials for small business

Printed materials are still one of the most powerful marketing tools for small businesses. Here are some of the best to give you inspiration.

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How to create reminder postcards

Reminder postcards for patients and appointments are an effective way to market your business and remain top of mind with customers.

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Restaurant marketing ideas for restaurateurs

An effective restaurant marketing plan can mean the difference between failure and success. These tips can help you succeed.

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Sales promotion examples to boost retail sales

Check out these promotional examples and sale ideas to increase traffic, gain customer loyalty and bolster retail revenue for your small business.

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Seven winning client retention strategies for your business

Client retention is vital to running a successful business. A customer retention program is an essential aspect of an effective marketing plan.

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How to determine how much to spend on advertising

How much does advertising cost each year? Set your budget and decide the best use of marketing dollars for your small business.

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Easy design tools for small business

To complement FedEx's design tool powered by Canva, here are some ideas for tools to create easy fonts, color corrections, infographics and more.

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Creative ecommerce packaging ideas

Discover tips to build a great unboxing campaign using creative packaging ideas to create a memorable unboxing experience for your customer.

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Tips for writing business thank you notes

Wondering how to thank a client for their business? Here are six steps to writing client appreciation cards and “thanks for your support” messages.

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Creative banner and sign ideas to stand out

From event directional signs to an entry sign board, use smart branding to market your company and event.

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Trade show marketing checklist and tips

From ordering trade show signs and booth materials, this trade show marketing timeline will help you prepare for your next event.

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How to harness word of mouth marketing

From social media to referral programs, here are some ideas to make WOM marketing work harder for your business.

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