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Marketing your small business

Marketing your small business

Get insights from experts and entrepreneurs on connecting with customers.

Get insights from experts and entrepreneurs on
connecting with customers.

Get insights from experts and entrepreneurs on connecting with customers.

Get insights from experts and entrepreneurs on
connecting with customers.

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SBC home

Connect to our network of small business peers and experts. They understand the big challenges that you face every day. Get ideas and insights on services and tools that can help your business thrive. 

To simplify your search for help, this page contains links to FedEx and external resources and is updated reguarly. Information and resources cover everything from financial relief to operational assistance. 

Tech Chat

What platform do you use? Which tools help your business be more efficient? Get answers to these questions and more  directly from other small businesses facing the same challenges and opportunities as you.

E-Commerce Center

From small to large, e-commerce businesses share a unique set of challenges and opportunities. Visit the E-Commerce Center to get resources to help you ship online orders, surpass customer expectations and grow your business.

Grant contest

The 8th annual FedEx Small Business Grant Contest has ended. We awarded more than $250,000 to 12 businesses across the U.S. Learn more about the 2020 winners.


We meet a lot of entrepreneurs on their business journey and have great conversations about what it's really like running a small business. The Making It Work podcast lets you be a fly on the wall while a team of savvy entrepreneurs share techniques and best practices with our small business support team.

Marketing can make a big impact on your small business. Here, we break down Marketing Basics, Digital Marketing, and Print Marketing so you can build the right marketing mix for your brand. 

Marketing basics

A photo of Spencer and Liz Powers from ArtLifting with one of their artists who is painting a portrait

Tell your brand story

Your story is the beating heart of your brand. Liz Powers of ArtLifting gives tips on what to share and how to be compelling.

amplify your story
A photo of Ebun Olaloye from Live Breathe Futbol dribbling a soccer ball outside a building

Turn your passion into a brand

Ebun Olaloye of Live Breathe Futbol shares his insights on creating a thriving soccer lifestyle brand.

See passion sell
image of Heidi J Hale

Use Shop Small® to boost sales

Evolve your marketing strategy to use the Shop Small movement to drive sales year-round.

Attract customers

Digital marketing

A photo of Kat Samardzija of Locker Lifestyle looking at a laptop in her office

9 tips for digital marketing

FedEx Small Business Grant winners share their strategies for engaging customers and sparking interest online.

digital marketing tips
A photo of a person using their cell phone to record a video

Make a brand video

Invite customers into your world with a brand video. Get quick tips for making high-quality footage on your smartphone.

better brand video

Use social media to grow sales

Watch and learn how thredUP, the world’s largest online resale shop, uses empathy and business analytics to drive engagement.

thredUP: Mastering Social Media

Print marketing

A photo of custom-branded boxes for Sword & Plough

Branded boxes and printed inserts

Showcase your brand from your doorstep to your customer's. Custom-branded boxes and printed inserts have you covered.

A photo of Brian Boggs of Brian Boggs Chairmakers, Inc. leaning against a chair and holding a brochure in a woodworking shop

How and when to use print

Finding the right mix of print and digital marketing is a challenge. We surveyed customers on their print preferences.

A photo of a custom-printed brochure

Custom-printed labels

See how eCom fold-out labels make each shipment market your brand. They let you add instructions, coupons, and stories.


Creating an engaging content mix

See how Island Creek Oysters boosts e-commerce sales with paid social posts, content marketing, and promo events. 

Island Creek Oysters: Create an Engaging Marketing Strategy

Quick links